The Brand Beside The Brand
This book transforms the traditional notions of a business backing a product or an employee who is backed by a company. Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional. To earn the trust of the marketplace, you must get out front and stand beside the brand and bring the full wealth of experience to add optimal credibility to all that you have to offer. This book helps you to be the CEO of Y-O-U!