I spent many years in the corporate world, setting up and running major national and international divisions. When I decided to launch my own company, the first person I contacted was LaRita Shelby. She was the perfect fit to assist me in launching and branding my new entity by using many of the guidelines in this book. The Brand Beside The Brand can insure timely ventures that are firmly established.
Dr. Logan H. Westbrooks, Author & Publisher of The Anatomy of the Music Industry CEO of Ascent Publishing